What is digital marketing?

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

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A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
“This person is responsible for driving relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent,” says Justin Emig, with digital marketing agency Web Talent Marketing in Lancaster, Pennsylvania. 

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As director of search marketing, Emig does everything from developing media strategies that put clients’ brand or product in front of their target audience to writing and pitching content and digging through the trenches of Web analytics to unearth invaluable info about target consumers.

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